S.U MEDIA: Where Creativity Meets Strategy

A social media marketing agency helps businesses grow online by building, managing and optimising their social media platforms, creating and running paid advertising campaigns to reach the right audience and generate leads or sales.

These are the building blocks of social media advertising:

• Campaign: The top-level goal of your ads, i.e increasing sales, leads, or brand awareness.

• Ad Set: Determines your target audience, budget, schedule, and placements (where the ads show).

• Ad: The actual creative your audience sees, like images, videos, or carousels, as well as the (copy) which is the text for the Ads.

Ad spend depends on your goals, audience size, and platform. Some businesses start small, testing with £5–£20/day, then scale once the ads are performing well. The key is to test and optimise based on results rather than just spending more. So this question is subjective to each business, what stage they are at, and what they are trying to gain from advertising.

Results can vary depending on your industry, audience, and ad strategy. Usually, you can see engagement within a few days, but it may take a couple of weeks to see measurable sales or leads as the ads go through the “learning phase.”

We track results using platforms like Meta Ads Manager, Google Analytics, and conversion tracking pixels to see how your ads are performing, measure ROI, and optimise campaigns for the best results.

Absolutely! Social media ads are flexible. Even small budgets can be effective if campaigns are set up strategically, targeting the right audience and optimising creatives and ad copy.